With over 30 years of experience in the telecommunications industry, Keith Nichols is a seasoned Business Development Executive known for his strategic vision and ability to drive impactful results. As an established leader and trusted advisor, Keith excels in technology implementation and delivery, consistently building and leading high-performance systems, technical, and delivery teams.

Throughout his career, Keith has championed numerous initiatives that have significantly enhanced operational efficiency and revenue generation. Notable accomplishments include:

• Innovative Service Offerings: Developed a new service for Utility Pole audits, creating tailored sales strategies for both Cable MSOs (Comcast, Charter, Windstream) and Power Companies(Grand Canyon State Electric Co-op Association) to optimize costs and enhance revenue.

• Revenue Growth: Established new revenue streams for PureIntegration by forging partnerships with incumbent MSO vendors (SynaMedia, Trace3, Vecima Networks, Carpe Diem Technologies, CommScope and etc), effectively complementing their existing teams.

• Project Recovery: Salvaged failing projects through stabilized leadership and the development of effective project strategies, ensuring successful outcomes.  (T-Mobile account in support of Cisco, and the DISH Account in support of VMWare)

• Market Solutions Deployment: Deployed an IPTV market solution for a major MSO (WOW Communications) across the U.S. in just nine months, adapting to COVID-19 constraints by enabling remote conversions for end-users.

• Award-Winning Initiatives: Successfully established Key Performance Indicators (KPIs) for the Start Over product, contributing to a Technical Emmy award for TWC in 2006.

Keith holds a Bachelor of Science in Mechanical Engineering from California Polytechnic State University, San Luis Obispo, and an MBA from the University of Nevada, Reno. His educational background, combined with his extensive industry experience, equips him with a unique perspective on the challenges and opportunities within the telecommunications sector.

Outside of work, Keith enjoys golfing, camping in his RV, fishing, and classic car restorationwhich reflect his commitment to personal growth and community engagement. He believes in the power of collaboration and is dedicated to fostering strong relationships with clients, ensuring their success in an ever-evolving industry.